Rewarding your best customers this holiday season

It’s the time of year to thank your customers for their loyalty. Rewarding your customers shows that you care about them and helps your business to nurture a positive business relationship.

It’s the time of year to thank your customers for their loyalty. Rewarding your customers shows that you care about them and helps your business to nurture a positive business relationship.

Consider these budget-friendly ideas to express your appreciation without breaking the bank.

Make a special offer

A seasonal discount or service upgrade won’t cost your business much but the gesture will mean a lot to your customers. Here are a few simple ways to add cheer to your customers’ holidays, to suit any budget:

  • Send an invitation to an exclusive customer appreciation event. Include a random prize draw for one of your higher end products or a gift card that can be redeemed for a service of their choice.
  • Organize a one-day-only event when customers can purchase goods at cost or get a complimentary upgrade on any service.
  • Send your customers a thank you note with a free trial or sample product.
  • Offer a buy one, get one free offer or a discount on their next purchase.

Give a thoughtful gift

The best customer gifts don’t have to cost a lot of money. No matter how large or small the present, it really is the thought behind the gift that counts.

Resist the temptation to give generic low cost or branded corporate gifts. Instead choose something that demonstrates you really know and care about your customers. Think about the problem they want solved when they call or come into your store. A gift that makes your customer’s life easier or more pleasant will be valued – and remembered – more warmly than a keychain with your logo on it.

Cost saving tips to reward loyalty

If you’re a small business with 100 customers or more in your database, offering a gift or discount to everyone on your list can quickly add up to a lot of money. Consider these creative cost-saving gift ideas:

  • Donate to a charity on your customers’ behalf. Let them know when you thank them for their ongoing patronage in person, in your newsletter or with an e-card.
  • Make a list of your ten best customers – they might be the customers who refer you to their friends and family, return to buy most often, or who spend the most money. Plan a gift budget that allows you to reward just these customers with something personal, useful and of real value.
  • Partner with a local non-competing business to each offer your customers a free or discounted service. This idea will only cost you time and should generate new business.

No matter how you recognize your customers this holiday season, nothing beats the simplicity of a sincere thank you. Make a personal call or send a handwritten note. Your customers will always appreciate the personal touch.

Next steps

  • For B2B companies, be sure to find out whether gift giving is allowed. Some businesses have policies against receiving gifts from suppliers.
  • Learn how to start a winning loyalty program to reward your best customers all year round.
  • Get in touch with your local Scotiabank Small Business Advisor and make a plan to achieve your business goals in the New Year.

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