Three essential Twitter tips for your business

One of the most popular social media tools, Twitter, is also one of the most challenging ones.

Businesses are increasingly relying on social media to reach potential customers. One of the most popular social media tools, Twitter, is also one of the most challenging ones.

Twitter allows you to get your business out there like never before, but it can also be tricky for small business owners who have more to do than spend all day crafting the perfect tweet.

Here are three tips to increase the effectiveness of your Twitter account while avoiding social media sins.

Forget the pitch

It doesn’t matter what you have to say if you don’t have any followers. And no one will follow you if you’re trying to sell your product or service.

If you sell vacuums, for example, avoid tweeting “Buy my vacuums!” Instead, share the benefits of a clean home or the value of up-to-date cleaning equipment. You can also link to relevant articles or news items.

If potential customers see the merit in what you’re saying, you’ll earn their trust and be more likely to gain their business.

Stay on topic

The goal of your Twitter account is to promote your business, and while it’s good to show some personality, avoid sharing trivial details such as “I’m stepping out for coffee.” The best way to keep your tweets on topic is to develop some quick guidelines, such as:

  • Tone – building and maintaining a consistent voice.
  • Type – the kind of information you’ll share with followers.
  • Frequency – of your Twitter activity.

For example, you may decide to tweet twice a week and use your own voice. Don’t be too rigid in crafting your rules, though, and make sure you allow for spontaneity and interaction with customers and other Twitter users.

Don’t spam

As with email, social media spam is almost universally reviled. Twitter spam can take a few different forms.

Adding hashtags

Hashtags are used to mark keywords or topics in a tweet using the ‘#’ symbol. Adding unrelated hashtags to your tweets simply to take advantage of popular topics trending on Twitter probably isn’t a great idea.

For example, inserting the hashtag ‘#Olympics’ in a message unrelated to the games is considered in poor taste. Other examples of Twitter being used as spam include:

  • Sending the same message repeatedly to other users, usually strangers – messages should be fresh and original.
  • Sending a series of very similar tweets.

While it may seem like there are more important things to manage than your business’s Twitter account, don’t underestimate the value of this powerful social media tool. Stick to these three essential rules and you’ll see the benefits in no time – #happytweeting!

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