Grow your business by maximizing your cash potential

Growth has its risks but a well-designed strategy can deliver stability, security and long-term profits.

Growth has its risks but a well-designed strategy can deliver stability, security and long-term profits.

When it comes to expansion, it’s not always necessary to borrow the money. You’d be surprised how your own internal resources can be maximized to provide at least some of the cash you’ll need.

An important step is assessing the current strengths, weaknesses, opportunities and threats to your business and how well it's equipped to handle them. Then you can move on to the next stage: finding the money.

It’s essential to list all of the costs you will incur - and compare them with anticipated profits in order make sure the move is worthwhile.

Think about these strategies to finance your growing company:

Work with suppliers

Consider asking suppliers for financing. Many suppliers are willing to offer a loan if it means a sale - which creates a win-win scenario for you both.

Improve cash flow

Depending on how your business is structured, there are a number of ways to increase your cash flow. Some of them are:

  • Tighten up your receivables – getting a bit tougher on your collections practice won’t damage your customer relationships, as long as you’ve met your service level agreements.

  • Grant less credit to late-paying customers – it’s also an incentive to get them to pay on time in the future.

  • Offer more instant payment options to customers – people tend to pay more quickly if they’re given the options. Internet banking is always a popular choice.

  • Give generous early-payment terms on invoices, like 3%/15 days, net 30.

  • Explore all available techniques to get your money in quickly.

Focus on best clients

Some customers are slow to pay because they are financially unstable—which can leave you to chase invoices and worry about getting paid.

Making a sale is different than making a profit. Well-managed companies pay their bills on time and usually create little or no fuss for vendors. So try to focus on good, reliable customers rather than any prospect that comes along.

Consult with your banker

A business banker will help you to explore all available financing options for your growth plans. Those options may include a term loan, line of credit, business credit card, leasing and more. Present your plan to your banker so they can recommend the best solution for your business.

Explore angel investment

Business angels are private investors taking a minority or majority stake in a business, often contributing money, valuable business experience, advice and contacts.

Equity finance is money invested in a business that is not directly repayable. It could be money invested by an angel who expects to be compensated in several years by receiving a much larger payout—up to five times more than the amount they originally invested.

Search online for angel investor groups or network with potential investors at local business events.

Don’t bite off more than you can chew

It’s important to be realistic and practical when considering your growth plans. Will you have enough money to finance the development without impacting your core activities? Be careful to avoid expansion you can’t afford.

Work with a qualified accountant or financial advisor to prepare realistic financial projections for your business and to explore all financing options.

Next steps