Getting and Keeping Customers
How Content Marketing Beats Traditional Marketing
Content marketing is a popular trend in marketing circles. While the goal is the same – to promote your business – there are many ways in which content marketing varies from traditional marketing.
Save Money Producing Content
Follow these tips to get the content you want within your budget
Ingredients of Great Content: How to create blog posts or videos that people want to consume
If you’ve embarked on a content marketing strategy for your business, then you are likely wondering how exactly to get people to read your blog post or article or watch your informative video.
Should You Be a Fan of Facebook Fan Pages?
Everyone likes to be ‘liked’, but is it good for your small business?
Growing Your Business Using Linkedin Groups
LinkedIn Groups provide a place for business people and professionals with shared interests to share content, find answers, secure business contacts and establish themselves as industry experts.
Benefit From These Selling Efficiencies
Selling your product, service or concept is integral to the success of your business and without new customers your business will stagnate. Below are some tips on how to sharpen your company’s sales efforts.
Are You Blogging for Your Business? If Not You Could Be Missing Out
Most business owners are familiar with traditional forms of marketing. Ads and direct mail campaigns, for example, are well-established ways to increase awareness of your product or service and to direct customers to your company. Social media also presents a means of attracting attention, and while digital marketing is still relatively new, it offers effective methods of garnering interest in your business.
Twitter for Business: Put It to Work for You
Famous for its 140 characters-or-less message restriction, Twitter is now a part of our everyday language. While some people can’t live without it, others think it a necessary evil. Regardless, more and more people are coming to rely on the ‘Twitterverse’ for immediate updates on any given topic.
Marketing in a Foreign Country
In many ways, the principles of marketing are the same no matter where you apply them. However, a marketing strategy should also reflect your specific target market, and a failure to do so can lead to poor results from an otherwise promising venture.
Sell Anywhere Using the Web
E-commerce is booming. According to predictions made by Goldman Sachs, global e-commerce sales will reach $963 billion by 2013. The potential for online sales may simply be too large for any small business to ignore.
Starting a customer rewards program
There are pros and cons to starting a rewards program. You’re able to reward loyal customers, and it’s generally easier to convince existing customers to come back than it is to find new business. On the other hand, you run the risk of wasting money and resources, or alienating your existing customer base if they have no interest in your program.
Small business holiday celebrations
For many companies, a holiday event is a staple of the season. Before booking a venue for your holiday party, be sure to decide if you should have one at all.
Giving customer gifts this holiday season
The holidays offer small business owners a great way to touch base with and offer thanks to customers. Whether it’s through a custom calendar or branded box of chocolates, here are a few tips to help you make the best impression with holiday gift giving.
New LinkedIn Group Welcomes Business Owners
Scotiabank invites entrepreneurs from coast to coast to join the conversation
Three essential Twitter tips for your business
Businesses are increasingly relying on social media to reach potential customers. One of the most popular social media tools, Twitter, is also one of the most challenging ones. Twitter allows you to get your business out there like never before, but it can also be tricky for small business owners who have more to do than spend all day crafting the perfect tweet.
Should I stay or go? Evaluating networking opportunities
Canadian business owners collectively invest hundreds of thousands of hours attending networking functions. Knowing which ones are worthwhile for your business could save you time and money.
Handle these networking nightmares
Meeting new people is supposed to be fun. It’s supposed to be exciting. It should be productive. And, hopefully, a new connection will become a relationship that benefits your business.
Tell stories to sell the invisible
People who sell products have a distinct advantage over people who sell services because the buyer can see, touch, smell and perhaps taste or hear a tangible product. A service, by comparison, is invisible. A service is like air – we know it’s important but it’s awfully hard to sell.
Solutions Spotlight: Sales & Marketing Tool
The ability to attract and retain customers is the backbone to any successful business. And the best way to win more business is to complete or update your marketing plan.
3 tips to produce great business videos
Valuable content will attract people to your website, blog or social media page. Online videos are growing in popularity because they are easy to post, inexpensive to produce and present users with a more dynamic experience than text-only articles.
Recurring revenue will build your business
If you’re thinking about starting your own business, you’re likely thinking about launching some kind of service. Industry Canada reports that 79 percent of small businesses in this country are service-based.
Avoid losing your way with your brand
In order to grow your business, you must be willing to change it. And that may include updating or evolving your brand.
Persistent patience with big prospects
Some of the best business-to-business salespeople I know practice an admirable selling technique that I like to call ‘persistent patience’. I’ve used this technique myself.
Four levels of selling
Wish your salespeople could win more business? They may need to ascend to the next level of selling.
Handling classic sales objections
It’s inevitable: Sometime during your sales presentation the prospect will raise an objection. And that’s a good thing.
To network successfully, give more than you get
Marketing activities are meant to bring in business. So, understandably, giving away your resources may seem counterintuitive. Yet that’s exactly what successful networking requires.
Is social networking bringing in business?
Rather than write an article about social networking, I’m inviting you to fill this space with your thoughts on the subject.
When networking leads to a first meeting
Networking is supposed to create opportunities for your business.