Giving customer gifts this holiday season
The holidays offer small business owners a great way to touch base with and offer thanks to customers. Whether it’s through a custom calendar or branded box of chocolates, here are a few tips to help you make the best impression with holiday gift giving.
Building a customer loyalty program
A well-designed loyalty program can help make your business the first choice for customers. However, designing an effective program requires work, research and continued engagement beyond what you find in standard promotions.
Getting Value from Difficult Customers
Disgruntled or angry customers are seen as a challenge by many businesses. They cause frustration, use up time and may be disruptive. However, the ‘difficult’ customer can help you identify real problems that may be holding your business back. Viewed constructively, disgruntled customers may provide important information to improve your operation and customer satisfaction, thereby positively impacting your sales.
Make customer service a priority at your business
One of the advantages of being a small business is that you can really get to know your customers. This allows you to provide a level of service that big businesses often can’t match. But are you doing all you can to maximize this advantage?
Keep Customers for Life
It costs a lot to win a customer, but less to keep them happy. Learn how to stop customers from leaving with insights from small business expert, Andrew Patricio of bizlaunch.ca.
Keeping Clients for Life
You’ve heard it before but it’s worth repeating: it costs more to find and sell new customers than to keep current ones. This truism is particularly important for professional firms that often find sales and marketing a greater challenge than commercial enterprises. Add a slow economy into the mix and it’s probably time to take a hard look at the perfect soft sell: customer service.