Sales Strategy
When networking leads to a first meeting
Networking is supposed to create opportunities for your business.
Your perfect pitch
By Roger Pierce, Small Business Expert
There’s no way around it. As a business owner, you’re going to need to deliver a pitch.
Gaining and retaining customers this holiday season
The year-end holiday season may be the biggest sale period for many businesses, but it is also the most competitive. As retailers of all sizes roll out elaborate marketing and advertising campaigns, consumers are bombarded by sales pitches for every imaginable product and service. For small and mid-sized businesses, developing a campaign that will set you apart from the crowd can be a major challenge.
Growing your business with strategic alliances
Perhaps you’ve mastered the art of networking and realized the importance of relationship building with key contacts. But now, how can you leverage these key contacts in a way that can help you grow your business? The answer—form strong strategic alliances with other companies. Whether your business is small or large, creating such domestic or international partnerships can help gain an edge in today’s marketplace.
How to Form Strategic Alliances
By Susan Baka,
Perhaps you’ve mastered the art of networking and realized the importance of relationship building with key contacts. But now, how can you leverage these key contacts in a way that can help you grow your business? The answer—form strong strategic alliances with other companies. Whether your business is small or large, creating such domestic or international partnerships can help gain an edge in today’s marketplace.
The Retailers Guide to a Successful Holiday Season Part 2 - Management Tips
Retail Performance Specialist, Kevin Graff, of Graff Retail, shares his management tips in The Retailer's Guide to a Successful Holiday Season: Part 2.
The Retailers Guide to a Successful Holiday Season - Selling Tips
Retail Performance Specialist, Kevin Graff, of Graff Retail, shares his selling tips in The Retailer's Guide to a Successful Holiday Season
How to Close More Sales
Roger Pierce, Small Business Expert, bizlaunch.ca, guides you through the steps needed to grow your sales.
Sales and Marketing Worksheet
To begin creating an effective Sales and Marketing strategy, start by identifying your primary target market by customer segment. Then make sure you clearly understand them and their buying habits. This worksheet will help you with brand, messaging and deployment tactics.
Strategy Implementation Worksheet
Attracting Customers
Thirty-three percent of small business owners said that attracting customers is their biggest challenge this holiday season.
Hints to Attract Holiday Shoppers:
• Get the last minute shoppers. For last-minute traffic-boosting ideas, consider offering small discounts on your website for select products and services. If you don’t offer online products or services, a coupon that is easy to print from your website may help bring customers to your door and distinguish you from the competition.
Accessing Corporate Contracts
As a Canadian woman entrepreneur, you can tap into an exciting new initiative that can link you to the supply chains of large corporations. WEConnect Canada is a non-profit organization that certifies majority women-owned firms and connects them with the growing demand from corporations for diverse and innovative suppliers. It is an affiliate of WEConnect International, which promotes the leading international certification standard for women-owned businesses to give them a foothold in the global supply chain. Certification programs already exist in the U.S. – where the average contract size for a certified woman business owner is $500,000 – and in the U.K.
Selling with Dignity
Credibility. Authenticity. Trust. The relationship between your organization and your clients begins with a conversation. While not all professional firms have sales departments that can begin that conversation, selling is part of every business where credibility, authenticity and trust are built over time. Doing so with dignity and professional integrity will lead to satisfied clients, repeat customers, referrals, and ultimately success.
A new client's trust is earned.
Reap More Referrals
By Small Business Expert Roger Pierce, www.BizLaunch.ca
Professionals are sometimes reluctant to market their services. They feel that it can diminish the status of their firm. So how does one gain new customers without marketing? A strategic referral program will help. Here's how to improve the number and quality of referrals you receive. Use these tips to heat up referral results.
How to make contract negotiations a pain-free experience
Joel Scopelleti
Partner and operator of Carick Home Improvements (www.carickhome.com)
In a recent issue, I discussed the importance of upgrading your skills and boosting the value of your business through educational tools. Putting your worth in writing, however, can be a difficult task. Fortunately, creating a binding contract between you and your client doesn't have to be an unpleasant endeavour.
