Eco-friendly
Building an eco-friendly business: Reasons to go eco-friendly - video 1 of 2
In the first of our two-part video series on building an eco-friendly business Kaz Flinn, Vice-President, Corporate Social Responsibility, Scotiabank describes how being eco-friendly can benefit your business from cost savings to maintaining your competitive advantage.
Building an eco-friendly business: Tips to go eco-friendly - video 2 of 2
In the second of our two-part video series on building an eco-friendly business, Kaz Flinn, Vice-President, Corporate Social Responsibility, Scotiabank provides practical tips for ways you can transform your business into a leaner and more environmentally friendly and profitable enterprise.
Building an eco-friendly practice
When Richmond Hill, Ontario dentist Dr. Anna Fong envisioned building her Richmond Green Dental Care clinic, she made a commitment to go eco-friendly. While initially expensive, her clinic has been paying off in lower costs, a growing client list and higher customer satisfaction.
Is growing with Eco-friendly energy profitable?
Earlier in Get Growing for Business, we explored how adopting alternative energy- and resource-saving practices can [link: pending] shore up your bottom line. But while all businesses can benefit from cutting down on their utility bills, a bigger question is going extra step by procuring Eco-friendly energy sources would help or hurt your individual business?
Avoiding the Sins of Greenwashing
Small businesses seeking to market their products or services as Eco-friendly can find help with Ottawa-based TerraChoice, a consultancy that has developed a useful free document: “Avoiding the Seven Sins of Greenwashing: A Marketer’s Guide.”
How to Promote Your Eco Friendly Business
One of the biggest challenges of being Eco friendly is promoting your environmental efforts to your customers. Although being Eco friendly should be a selling point for customers, people are increasingly suspicious of “greenwashing”: where companies make misleading or dubious claims about their supposedly strong environmental standards. Consumers will reward sincere efforts, but they may punish firms for claims that are misleading or appear insincere.
Make your company both Eco friendly and profitable
Being Eco friendly can help the environment and appeal to your customers. Yet in order for your small business to succeed, it must be profitable. Eco friendly practices can be expensive – for example, carbon offsetting adds an additional cost – and small business owners may legitimately worry that they just can’t afford it. If you are considering a new environmental initiative but worried about the cost, here are five tips on how to make your business both Eco friendly and profitable.
Interested in Being Eco Friendly?
Do you want to introduce environmentally friendly practices at your business, but don’t know where to start? Here are some guidelines for how to systematically review your business procedures to identify the best ways to go “Eco” friendly.
