Should You Be a Fan of Facebook Fan Pages?
Getting and Keeping Customers
Everyone likes to be ‘liked’, but is it good for your small business?
Facebook Fan Pages have become a very popular feature of the social media platform, as a place for businesses of all sizes to engage prospects and customers – otherwise known as ‘fans’. On a Fan Page, you can post images, messages, activities and thoughts, and invite users to do the same.
Here are a few issues to consider before launching your own Fan Page.
You can attract a new, engaged, and different breed of customer
Over 50 percent of adult social network users follow brands and more than 70 percent of those users shop online (source: Nielsen ). And a survey of marketers found that almost 70 percent who were using social media saw it increase traffic to their websites, and 58 percent said it generated qualified leads (source: Social Media Examiner ).
It can humanize your brand and company
There’s nothing stronger than instant dialogue with real people to help put a face to your business. You can inexpensively experiment with your messaging to learn what resonates most with your audience, and you can identify and engage with those who are third-party advocates for your brand who willingly share their opinions with their networks – all with the perceived warmth akin to a conversation over a cup of coffee.
Your Fan Page on Facebook can do great things…but only if you do it well.
It takes sustained commitment to be effective
On one hand, a Facebook presence for your company is free, but not when you consider the resources and time commitment needed to plan, post, and monitor it on a regular basis. If you don’t make that commitment, your page will quickly become outdated and you risk losing your fans.
Your reputation and professionalism are on the line
Interactions with Facebook fans should be at the same high standards you support with other forms of customer communications. While social networking can appear less formal than other forms of marketing, that doesn’t mean it’s less professional. If someone makes a ridiculous or unfair comment on your Facebook page, you have to resist the temptation to give back in kind. Instead, consider it an opportunity to convert them to a fan of your business and in the process educate others about your products or services.
If you have a Facebook Fan Page, what’s your biggest challenge? Has your time and effort yielded results? Please share your comments in our Get Growing For Business Discussion Group on LinkedIn .
By Susan Baka, Bay Communications & Marketing Inc .